One-month content calendar
Plan 12 posts for a small business, with goals, formats and captions.
Reach the right people online with content, search, ads and email, and prove what works with data.
You have reached the end of the beginner stages. Prove what you learned with a project.
You have reached the end of the intermediate stages. Prove what you learned with a project.
You have reached the end of the advanced stages. Prove what you learned with a project.
Plan 12 posts for a small business, with goals, formats and captions.
Design six on-brand social posts in Canva for one campaign.
Audit a small website for search: titles, speed, content gaps and five fixes ranked by impact.
Write and build a three-email welcome series with a clear goal for each email.
Plan a campaign with audience, budget, creative and the numbers that will decide success.
Build a dashboard from sample data showing traffic, conversions and cost per result.
The same roadmap as a reading list: every stage, what each topic covers, and which ones are optional.
Customers, positioning, the marketing mix and how marketing drives revenue.
Research who your customers are, what they need and where they spend time online.
Headlines, calls to action and short copy that make people act.
Make clean social posts and simple graphics without a designer.
Plan useful content that attracts the right people and builds trust.
Choose platforms, plan a calendar and grow an engaged audience.
Plan, film and edit short videos people watch to the end.
Reply to comments, handle complaints in public and spot brand advocates.
Help search engines understand your pages so the right people find them.
Find the words people actually search for and the intent behind them.
Crawling, indexing, page speed and structured data.
Get a business found on maps and local results.
Set budgets, target keywords and audiences, and write ads that convert.
Target audiences on social platforms and test creative.
Build a list with consent, send useful emails and automate simple journeys.
Pages with one clear goal, and small tests that raise sign-ups.
Measure visits, sources and conversions with an analytics tool.
Tag links so you know which campaign brought each visitor and sale.
Change one thing, measure fairly and keep the winner.
One page that shows spend, results and trends for your team.
Set goals, choose channels and split a budget based on results.
Nurture leads with triggered emails and score who is ready for sales.
Collect and use people's data lawfully and respectfully.
Use AI to draft and analyse faster, while checking facts and keeping your brand voice.
They promote products and brands online through content, social media, search, ads and email, and use data to see what works and improve it.
Not usually. A portfolio of real campaigns, even for a friend's business or your own page, plus free certificates, can get you started.
Start broad to learn how channels work together, then specialise in what you enjoy and are good at, such as SEO, ads, content or email.
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